CASE STUDY 02 SEPARATE YOUR BRAND
Explore our answer in a real client case study.
Reflecting an underground aesthetic typically found in European nightlife, Blueprint Event’s Are you MIA Nightclub is Gastown’s premium destination spot for live shows in electronic music.
Market = saturated. How does the intimate, new club on the (far away) block compete with Granville Strip’s biggest nightlife venues ? Why Are you MIA?
- How could we separate their nightlife brand from the rest?
- How do we inspire organic engagement with limited resources?
- How do we increase physical & digital traffic?
- How do you define an undefined brand?
Are you MIA needed in-depth brand development strategy. We separated them from competitors by building unique culture around their nightlife brand: encouraging organic engagement. We pulled through a brand identity that was unique to Vancouver nightlife & designed social media & event marketing strategies to tune our audience into the brand frequency.
In the past 12 months
Conversions (Ticket Sales)(+579%)