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CASE STUDY 02      SEPARATE YOUR BRAND

Are you an apple or an orange?

Case Study 02: Separate Your Brand | Blueprint Events

BE THE APPLE OF THEIR EYE.

Separate your brand.

….how?

Explore our answer in a real client case study.

Reflecting an underground aesthetic typically found in European nightlife, Blueprint Event’s Are you MIA Nightclub is Gastown’s premium destination spot for live shows in electronic music.

  CHALLENGE:

Market = saturated. How does the intimate, new club on the (far away) block compete with Granville Strip’s biggest nightlife venues ? Why Are you MIA?

   KEY QUESTIONS:

  • How could we separate their nightlife brand from the rest?
  • How do we inspire organic engagement with limited resources?
  • How do we increase physical & digital traffic?
  • How do you define an undefined brand?

  ANSWER/ALCHEMY


Are you MIA
needed in-depth brand development strategy. We separated them from competitors by building unique culture around their nightlife brand: encouraging organic engagement. We pulled through a brand identity that was unique to Vancouver nightlife & designed social media & event marketing strategies to tune our audience into the brand frequency.

   RESULTS:

In the past 12 months

Reach (+38.25%)
Engagement (+181%)

Conversions (Ticket Sales)(+579%)

YTD Results

Reach +38.25%
Engagement +181%
Sales Conversion Rate +579%
separate your brand

case study 02

Does your business revenue struggle in a saturated market? We separate our clients from competitors through high-level marketing strategy.

  • Date

    February 15, 2019

  • Skills

    Brand Development, Content Creation, Digital Strategy & Ad Campaign

  • Client

    Blueprint Events

  • Tags

    Blueprint Events

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